Skechers and ‘Love Wall’ artist collaborate on new collection for women, girls

Mural artist James Goldcrown has collaborated with Skechers to bring his “Love Wall” designs to shoes and apparel for women and girls.

Skechers said the first launch will include “Skechers Uno fashion sneakers, ’90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-ons and sandals. Additional styles as well as an apparel collection will launch later.”

“James Goldcrown’s message of love and positivity is exactly what the world needs right now, and bringing his uplifting designs to our brand is something that we know Skechers fans everywhere will appreciate,” said Michael Greenberg, president of Skechers.

“We’re excited to feature these iconic prints on styles from several of our divisions including our BOBS from Skechers charity collection that has always spread the message of love by helping kids and shelter pets.”

“Skechers gave me a lot of creative freedom when we were developing this footwear and apparel collection featuring the signature hearts from my Love Walls,” said Goldcrown. “We started on canvas originally, and then digitized the art to move it around the shoe for the perfect look. I think it’s a great time for this collaboration with everything that is going on in the world. Something as simple as a heart can really touch people — so hopefully we will spread some love.”

Goldcrown is a self-taught muralist, artist and photographer based in New York and Los Angeles.

According to a news release, “Goldcrown broke into the fashion photography world at age 17 and seven years later found himself in Africa filming the documentary ‘To Die No More’ about the AIDS/HIV epidemic. He eventually found new inspiration from his street art roots and the internationally recognized Love Wall premiered at Miami Basel in 2015.

His instagrammable murals have achieved cult status with 50K+ #Lovewall public hashtags. Goldcrown works with brands in the lifestyle, restaurant, beauty and fashion industries with his iconic design appearing in cities around the world.

The first releases in the collection are available online. They will launch in retail stores on Feb. 4 and select international Skechers stores on Feb. 14.

Skechers x JGoldcrown collection

Skechers and mural artist James Goldcrown have collaborated on a new line of footwear for girls and women.